The Shades

Inspired by healing crystals, the six shades in VIVIDS CRYSTALS (pictured) are uniquely pigmented to reflect consistent, saturated tonal value. The super cool part? You do NOT need to lift to a pure Level 10 to use these CRYSTALS shades! The new formula allows you to achieve a prismatic, multi-tonal look on hair as dark as a Level 7!

The Development

PRAVANA’s product development team tapped into all realms of beauty and fashion from around the world, and identified which color trends were on the rise (as with all VIVIDS collections). The team then took their insights and applied it to the hair world, and with the mounting crystal trend fueled by celebrities and influencers, it was only appropriate that the hair industry had an opportunity to experience its own crystal moment.

PRAVANA focused on recreating the prismatic, dimensional qualities found in actual crystals while also bringing forth on-trend, white space shades, resulting in this six-piece collection of multi-tonal colors that reflect a true tone on Levels 7 through 10 on the same head of hair