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Pravana Color Collective

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When Steve Goddard founded Pravana, he wanted to create a company that avoided some of the pitfalls of large corporate structures and, instead, develop a nimble, quick-to-respond culture that thrived on innovation. Today, Pravana continues to introduce breakthroughs to the marketplace, most recently heat-sensitive “Mood” colors to their Vivids range for a limited time. And to keep pace with stylist’s demand, Pravana education continues to grow under the direction of key team …

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